‘La tua serie preferita? KIREIA’ won the 1st Prize of the 18th Press Award
Press campaign ‘La tua serie preferita? KIREIA’ won the 1st PRIZE IN THE A2 CATEGORY – Family Lifestyle
The recognition is the 18th Press, Outdoor & Promotion Key Award
Press release – On Tuesday 13, July 2021, at 6.00 pm on Mediakey.tv, took place the official ceremony in which Mitsubishi Heavy Industries was awarded for the Press Campaign ’La tua serie preferita? KIREIA’, winner of the 1st PRIZE at the 18th Press, Outdoor & Promotion Key Award, in the A2 – Family Lifestyle category.
The event was broadcast by the Leonardo da Vinci National Museum of Science and Technology of Milan, Via San Vittore 21.
Giorgia Surina, actress and radio speaker, host the 2021 edition.
PRESS CAMPAIGN ‘La tua serie preferita? KIREIA’
The communication agency MEDIAMORPHOSIS created the winning concept #LaTuaSeriePreferita for Termal Group, developing it within a cross-media campaign declined on press and TV, and further promoted by the Group’s communication department, through an effective sharing on web and social media pages like mitsubishi-termal.it, industry web portals and the publication of a digital brochure.
The goal of the campaign, achieved by the project, was to consolidate the knowledge of the Mitsubishi Heavy Industries brand and its products, portraying families in their homes, visually and emotionally, and their daily habits in a historical moment, such as the one we live in, in which the simplest things acquire value.